Learn about Shelagh
Clean, approachable style, with some honest to goodness interjected fun. It should be fun, it needs to be fun.
Pharmaceutical advertising, medical device marketing, hospitals and dental offices, a more serious side of Shelagh comes through to reflect a business' objectives.
From starting my own whole grain baking mix business, to developing recipes for a cookie business, as well as the packaging design, you name it, I've designed it.
Who doesn't like reaping the rewards after a successful shoot, even if that ice cream was really mashed potatoes. :)
Personalized stationery, notepads, wedding & party invitations and announcements, whatever you need, Shelagh'll get 'er done for your next event or gift.
Writing recipes, testing recipes, marketing, farmers markets, trade-shows, all in a days work. Shelagh understands this side of the business, been there done that!
Mullen Design Works | shecooks.design (1994-present)
Art direction, design and production of websites, brochures, annual reports, logo/identity systems, catalogs, posters, advertising, packaging, publications and other printed materials, primarily for food and healthcare. Perform and manage entire range of design process from concept development through production and printing supervision. Web design concept through upload.
Sr. Graphic Designer ~ Coloplast Corp. (April 2013-May 2017)
Develop marketing collateral that graphically represents the business objective which includes clear visual communication of the key messages. Work closely with marketing communications manager and product marketing managers to develop strategic marketing tools that are appealing and engaging to each particular audience. Provide advanced level of expertise to the availability of print options and paper quality resulting in timely production of cost-efficient materials. Oversee agency support to ensure design formats and graphical elements are consistent with Corporate Visual Identity (CVI) guidelines. Works closely with global communications in Denmark as Brand Ambassador to ensure compliance of CVI guidelines.
Lead Graphic Designer ~ The Patient Source (2008-2010)
Design and layout of patient education and health management materials. Worked with clients from conception through implementation of printed and web materials.
Chief Cook and Bottle Washer/Owner ~ SheCooks (2006-2010)
Independently developed a line of whole grain baking mixes, using organic, local flour and ingredients. Responsible for product development, marketing and design, ordering/purchasing, packaging of all aspects of the business, training of helpers. SheCooks (Shelagh) also holds occasional in-home cooking classes.
Graphic Designer ~ University of St. Thomas (2002-2003)
Part-time graphic design for University Relations department. Designed collateral and publications primarily for alumni and graduate programs.
Art Director ~ Williams-Labadie Advertising (Chicago: 1992-1994)
Art direction and concept development for pharmaceutical and medical device advertisements, sales brochures, training materials, collateral and direct mail pieces, packaging and logos for health care communications.
Art Director ~ Talcott Publications (Chicago: 1990-1992)
Associate Art Director ~ Minnesota Monthly Magazine (1988-1990)
Adobe CC Creative Suite (InDesign, Photoshop, Illustrator, Acrobat & Muse),
MS Office (Word, Excel, Outlook & PowerPoint), QuickBooks and WordPress
Midwest Pantry | Corporate Member
Women Who Really Cook
Women in Design/Chicago | Publication Resource Director, Director at Large
University of Wisconsin-Stout
- Bachelor of Science in Art, May 1987, Concentration in Graphic Design
Minneapolis College of Art and Design
- Extension Program
Pennsylvania Culinary Institute, Pittsburgh (now Le Cordon Bleu)
- 15–Week Course in the Culinary Arts
North East Wales Institute | Wrexham, Wales; Great Britain
A FOOD AND RECIPE BLOG FEATURING LOCAL FOOD MAKERS AND ENTREPRENEURS | COOKING CLASSES TOO!
SHECOOKS.DESIGN WAS FEATURED WITH ONE OF HER FAVORITE CLIENTS ON THE MAKERS OF MINNESOTA PODCAST. HAVE A LISTEN!
With considerable experience in a variety of markets, Shelagh can & will deliver.
2018 | DESIGN BY MULLEN DESIGN WORKS