MullenDesignWorks

A creative business designed around local food and happy entrepreneurs.
Are you a small business or start-up in need of branding and design help?
Give Shelagh a ring, it's what she does!
Hungry for good design?
Hungry for good food?
Keeping it local, since 1994!

Learn about Shelagh

skills

Shelagh is an experienced designer with fondness for taking your problems and transforming them into honest to goodness, goodness (and some delicious-ness as a bonus at the end of the day).

DESIGN

HEALTHCARE DESIGN

FOOD INDUSTRY DESIGN

Clean, approachable style, with some honest to goodness interjected fun. It should be fun, it needs to be fun.

Pharmaceutical advertising, medical device marketing, hospitals and dental offices, a more serious side of Shelagh comes through to reflect a business' objectives.

From starting my own whole grain baking mix business, to developing recipes for a cookie business, as well as the packaging design, you name it, I've designed it.

PHOTO ART DIRECTION

PERSONALIZED STATIONERY

FOOD BUSINESS DEVELOPER

Who doesn't like reaping the rewards after a successful shoot, even if that ice cream was really mashed potatoes. :)

Personalized stationery, notepads, wedding & party invitations and announcements, whatever you need, Shelagh'll get 'er done for your next event or gift.

Writing recipes, testing recipes, marketing, farmers markets, trade-shows, all in a days work. Shelagh understands this side of the business, been there done that!

bio

She loves to cook, (especially in the hand-built pizza oven at the cabin) she loves to design and she loves to have fun, not necessarily in that order. She loves helping business shine!

SHELAGH

Shelagh Geraghty Mullen is lead designer at Mullen Design Works, a graphic design studio with experience in food branding, healthcare branding, print publications, websites, and packaging.

She has held full-time positions as Art Director and/or Graphic Designer for a pharmaceutical ad agency, medical and food publications and has also worked internally and externally supporting corporate marketing departments of medical device and drug companies, and research firms and hospitals.

Shelagh has a passion for all things food. She has art directed food publications, produced logos, packaging and branding for multiple small food businesses. She opened SheCooks, a whole grain baking mix business in 2006, supplying the Twin Cities area with delicious, healthy and locally-produced mixes. Shelagh taught cooking lessons for a number of years as well. Shelagh closed SheCooks in 2010 in order to help other small food start-up businesses brand their products.

Shelagh delivers high-quality results that are on-target and within budget. Shelagh received a liberal arts degree from the University of Wisconsin-Stout. She has also received numerous awards for graphic design. *"She's really fun to work with too."

Take a look at her sister-site shecooks.design, a recipe blog/website with loads of easy recipes, beautiful photography and cooking classes too! www.shecooksdesign.com

She lives in St. Paul, Minnesota with her husband and two teenage girls.

*One of Shelagh's favorite clients

click here to see my pizza oven!

CONTACT SHELAGH

resume

professional experience

Mullen Design Works | shecooks.design (1994-present)

Art direction, design and production of websites, brochures, annual reports, logo/identity systems, catalogs, posters, advertising, packaging, publications and other printed materials, primarily for food and healthcare. Perform and manage entire range of design process from concept development through production and printing supervision. Web design concept through upload.

Sr. Graphic Designer ~ Coloplast Corp. (April 2013-May 2017)

Develop marketing collateral that graphically represents the business objective which includes clear visual communication of the key messages. Work closely with marketing communications manager and product marketing managers to develop strategic marketing tools that are appealing and engaging to each particular audience. Provide advanced level of expertise to the availability of print options and paper quality resulting in timely production of cost-efficient materials. Oversee agency support to ensure design formats and graphical elements are consistent with Corporate Visual Identity (CVI) guidelines. Works closely with global communications in Denmark as Brand Ambassador to ensure compliance of CVI guidelines.

Lead Graphic Designer ~ The Patient Source (2008-2010)

Design and layout of patient education and health management materials. Worked with clients from conception through implementation of printed and web materials.

Chief Cook and Bottle Washer/Owner ~ SheCooks (2006-2010)

Independently developed a line of whole grain baking mixes, using organic, local flour and ingredients. Responsible for product development, marketing and design, ordering/purchasing, packaging of all aspects of the business, training of helpers. SheCooks (Shelagh) also holds occasional in-home cooking classes.

Graphic Designer ~ University of St. Thomas (2002-2003)

Part-time graphic design for University Relations department. Designed collateral and publications primarily for alumni and graduate programs.

Art Director ~ Williams-Labadie Advertising (Chicago: 1992-1994)

Art direction and concept development for pharmaceutical and medical device advertisements, sales brochures, training materials, collateral and direct mail pieces, packaging and logos for health care communications.

Art Director ~ Talcott Publications (Chicago: 1990-1992)

Associate Art Director ~ Minnesota Monthly Magazine (1988-1990)

macintosh software

Adobe CC Creative Suite (InDesign, Photoshop, Illustrator, Acrobat & Muse),

MS Office (Word, Excel, Outlook & PowerPoint), QuickBooks and WordPress

professional organizations

Midwest Pantry | Corporate Member

AIGA/Minnesota

Women Who Really Cook

Women in Design/Chicago | Publication Resource Director, Director at Large

education

University of Wisconsin-Stout